The presenter of BBC's More or Less, Financial Times columnist, Oxford Fellow and million-selling business author, Tim Harford is a compelling storyteller on economics, management and psychology.
Tim Harford is a world-renowned behavioural economist and award-winning Financial Times columnist. Frequently described as ‘Britain's Malcolm Gladwell,' his first two books, The Logic of Life and The Undercover Economist, have been translated into 30 languages and sold well over a million copies. He is also presenter of Radio 4's More or Less, and Pop Up Economics.
Revealing the everyday realities of economics, Tim considers how the world, people and organisations work and the truth behind risk, decision-making and commerce. Whilst he's a ‘serious' economist with a career spanning Oxford, Shell and the World Bank, Tim Harford's FT columns dwell on the economics of daily life and offer tongue-in-cheek solutions to readers' problems.
Tim Harford's first book, The Undercover Economist was likened to Freakonomics in its examination and explanation of the workings of everything from coffee shops to organised crime to development aid. In The Logic of Life, he applied economic theory to the world adding to the store of theories from the likes of Richard Thaler and Daniel Kahneman on how rational (or otherwise) our decisions are.
In Adapt: Why Success Always Starts With Failure, Tim showed how the challenges we face can't be solved with simple ready-made solutions; we must learn to improvise rather than plan. Drawing on psychology, evolutionary biology, physics, maths and economics, he shows how adaptive, trial-and-error processes can help tackle everything from innovation to financial crises. Gillian Tett described it as "required reading for anyone trying to navigate an increasingly complex world." Whilst in The Undercover Economist Strikes Back, Tim looks at the truth behind the headlines now that economics has become front-page news. He explains how a national economy really works, why all countries are in debt, how a job is created, and whether the bonus culture works.
Besides his long list of speaking themes, Tim homes in on a fundamental challenge: “We're in danger of becoming obsessed with the forest but missing the trees; what counts is individual customers and staff.”