At the age of 14, Holly was discovered by Storm Modelling Agency whilst on a school trip. In just a few years she had been the face of Rimmel, the body of Pretty Polly and appeared on the covers of various women's magazines. Holly has appeared in numerous TV commercials and proved herself as a natural in front of the camera. It was then she decided that TV presenting was the job for her.
Joining a friend for a casting led Holly to land her first job in television when a production company was looking for a team of fresh and young presenters to host their new Saturday morning show, S Club TV.
In 2003, Holly recorded Call The Shots and Xperi-mental, along with coverage of Fame Academy (BBC) and Xchange (CBBC). In 2004, Holly co-presented the Game Star Awards (ITV1), Junior Eurovision (ITV), CD:UK (ITV), and the 19 Management's Anniversary Party at the Royal Albert Hall in London.
2005 was a busy year, as she continued with Ministry of Mayhem (re-named Saturday Showdown) and regularly guest presented CD:UK. She also co-hosted the ITV2 coverage of Celebrity Wrestling: Bring It On, and recorded a brand new show for CiTV called Feel The Fear.
2006 started with a bang as alongside recording Saturday Showdown each week, Holly co-presented ITV1's ratings smash, Dancing on Ice. In February she co-presented ITV2's coverage of the BAFTA's Red Carpet and in May Holly recorded a new ITV2 show Lip Service which brought together all the weeks' gossip and clips from celebrity chat shows around the World.
In November 2006, Holly's hard work in children's television was recognised when she won the Children's BAFTA award for Best Presenter. January 2007 saw Holly return to our screens to co-host the ratings smash second series of ITV's Dancing on Ice. From this she jumped straight in to present the Grease Is The Word spin off show Greased Lightnin' on ITV2.
A new ITV1 show for Holly, Holly & Fearne Go Dating, aired in September 2007 and she also presented the new series of Streetmate for ITV2. 2008 saw Holly co-present series 3 of Dancing on Ice for ITV1 on Sunday evenings, as well as her own Saturday evening show on ITV1, Dancing on Ice - Make Me A Star.
As August arrived, Holly started presenting Xtra Factor on ITV2, which ran weekly on a Saturday until December. She also filmed a new weekly panel show for ITV2 with best friend Fearne Cotton and Leigh Francis, Celebrity Juice, which aired weekly from October.
2009 and Holly once again co-presented Dancing on Ice for ITV1, and Series 2 of Celebrity Juice for ITV2. She started to co-host This Morning for ITV1 with Phillip Schofield, as well as Xtra Factor for ITV2.
Holly Willoughby continues to design her own clothing ranges for very.co.uk, as well as presenting Dancing on Ice, This Morning and Celebrity Juice.