Simon Middleton is a branding expert, manufacturing entrepreneur and founder of the Shackleton brand, who was recently named as one of The Manufacturer magazine's Top 100 Manufacturers in the UK, in recognition of leadership cultural change and innovation. He is also a Brand Ambassador for the 'Made In Britain' organisation and on advisory board of another called 'Make It British'.
Simon opened Britain's first banjo factory in more than 60 years and has developed The Shackleton Design & Manufacturing Company, a menswear and lifestyle brand that produces high quality products inspired by the Antarctic explorer Sir Ernest Shackleton, all manufactured in Britain. The Shackleton was launched using a crowd funding campaign on Kickstarter and is one of the top 2% most successful Kickstarter projects since the platform launched. Simon Middleton also successfully raised a further £750,000 in equity funding for the business through angel investment.
Prior to developing his manufacturing company, Simon Middleton was one of the UK's best known independent brand strategy advisers, working with high profile clients including: Aviva, Pret A Manger, British Airways, Etisalat, Volvo Construction, Norfolk Broads National Park, World Vision, Anthony Nolan and many more. Simon Middleton has spoken internationally at corporate events and conferences about branding, marketing, entrepreneurship, innovation and creative thinking.
Simon Middleton has also written numerous business books about personal-development, branding and marketing. His first book ‘Build A Brand in 30 days' was an Amazon No.1 bestseller in its category and described as “invaluable” by Director magazine. His second book ‘What You Need To Know About Marketing' is an essential guide to marketing and his third book ‘Brand New You' was a Daily Mail and Mail on Sunday featured ‘Book of the Week'.
He is also frequently consulted in the media, commentating on brand related topics and has appeared on BBC (Today, Breakfast, BBC News, Newsnight), CNN, Sky and Five.