Rafe Offer has led teams and innovation at some of the world's best known brands – as a Global Marketing Director of Coca-Cola, Director of Global Marketing at The Walt Disney Company and a Director of Innovation for global drinks giant Diageo. Most recently, he became an entrepreneur and Co-Founder of global music start-up Sofar Sounds.
Described by the Guardian as "a quiet revolution" and New York Magazine as “one of the top new brands in America”, Sofar Sounds promotes music gigs in intimate spaces around the world. Hosted in over 300 cities, Sofar is a global movement which aims to bring the magic back to live music. The brand has recently seen investment from Sir Richard Branson and announced major partnerships with the likes of Airbnb and Uber.
Following a career as an executive in several top global advertising agencies, Rafe joined The Walt Disney Company in 1993 as a Brand Manager. He developed the "having fun never goes out of style" marketing campaign for new Mickey Unlimited adult products and within three years, Disney saw sales grow from $50m to $800m.
Rafe was subsequently appointed Director of Global Marketing for Disney Consumer Products and he led the worldwide marketing of Disney's $12 billion Consumer Products licensing business. He set strategic vision, championed the evolution of Disney culture to a global focus and developed business frameworks to help 57 country offices implement Disney brand strategies.
In ‘97, Rafe Offer moved to The Coca-Cola Company as a Group Brand Manager. He chaired a Strategic Innovation Management committee – a team of executives from engineering, product, procurement, research and marketing that developed innovative packaging and sales equipment. Their innovations created $55m additional profit for Coca-Cola. Moving to Global Marketing Director in 1999, Rafe led marketing and product development for Coca-Cola stores, attractions, event and licensed merchandise, which had collective global sales of $1.2 billion. In 2000, Rafe developed the marketing strategy for Coca-Cola's first ever eCommerce initiative.
Moving to London from his native Chicago, USA, Rafe became a Director for Diageo creating their new entrepreneurial business unit responsible for finding new revenue sources while strengthening the core drinks business and brands.
Rafe Offer has since consulted for the likes of Microsoft, Aviva, The Daily Mail Group and Amazon. He was also instrumental in the development of Twenty Recruitment – one of the world's fastest growing recruitment companies.
With his passionate yet down-to-earth and interactive approach, Rafe Offer covers a wide range of topics, from the fundamentals of marketing to how to create a company culture that enables breakthrough innovation.
He talks about the importance or customer insight with real world examples including stories and lessons from the major brands and companies he’s worked for as well as his most recent success with Sofar Sounds.
Broad keynote speech topics include innovation, marketing, brand building, company culture, entrepreneurship (including corporate intrapreneurship) and the Sofar Sounds success story.
Rafe Offer is an engaging raconteur and public speaker. His deep subject matter knowledge coupled with his passionate and humble style deliver hugely enjoyable and informative talks.
Rafe Offer is a truly inspiring speaker. He brings enormous experience from the corporate world and from his life as an entrepreneur. He has an empathic speaking style, and he connects very quickly and naturally to his audience. He is always one of the most popular speakers in the courses I run at London Business School.
Rafe was a fantastic facilitator for MSN UK as we held a series of culture change workshops with our 70-strong team. Rafe spent time understanding our business and our challenges, and then ran the workshops with real focus, discipline and good humour. I have no doubt that Rafe's facilitation was key to this process being such a success, and I would have no hesitation recommending him for other projects.
Rafe left us inspired and empowered.
Rafe Offer is a dream to work with – his experiences outside our industry are used to inspire and he is easy / inspirational to work with.
We all found Rafe Offer to be very motivational and encouraging. He captivated the audience, interacted with them and overall contributed to a very positive experience. Feedback from guests and visitors alike was very good. A delightful man who was a pleasure to meet.
Rafe Offer was every bit amazing as I expected him to be. He pitched his talk perfectly and the audience loved him. Rafe was extremely generous with his time, staying for ages afterwards to talk to local business owners. I've been told it's the best business forum we've had, and a large part of that is down to Rafe and his talk. The feedback following the event has been amazing - Twitter went crazy that evening and the following morning and people are still talking about the event.
Rafe Offer presented a fantastic seminar during the Outstanding Branding event at the Tower of London in 2015. The audience was captivated by his professional experience, and true passion which shone throughout. Everybody left inspired which was brilliant and exactly what we wanted to achieve. Thank you Rafe!
As part of our NMP Live Meets... interview series, Rafe Offer took time out of a busy schedule to sit down with us for an exclusive chat. Watch the video below and find out what he can bring to your event.
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