Louise Troen

Louise Troen is a senior and seasoned marketer who has spent her career working with brand giants such as Google, Bumble, Headspace, Converse and Formula E.

She was instrumental in bringing Bumble to an international audience, and led culturally defining campaigns at Headspace including partnerships with Nike, Raheem Sterling and a successful launch to the Indian market.

Louise started her career in communications, working closely with culturally relevant brands like Converse and Uniqlo before moving to LA to work closely with A list talent, including Paris Hilton.

From talent and PR to partnerships and content, Louise has worked closely on every channel in the marketing funnel and has a unique perspective on how to drive fame and growth for consumer brands at large.

Louise speaks passionately around the power of brand and storytelling at the core of every successful consumer brand and is particularly vocal around the role of community and content within the marketing flywheel of success.

She has led and grown teams across the world, and believes in the role of brand and marketing as a critical and crucial tool for cultural change.

Within the marketing and communications industry, Louise has quickly risen to senior positions due to her can-do attitude, growth mindset and hustle for reinventing the marketing rulebook.

• The power of brand and it’s critical role in our growth mindset culture
• Why tech for good is here to stay and how to build a thriving business around it
• The integrated effect and how to win in marketing
• Women’s health-tech

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