Dr David Lewis has over 25 years experience as a keynote speaker and conference / workshop presenter. He regularly speaks at conferences in the UK, Europe, Far East and USA where his presentations have been described as “powerful, memorable and magical!”
As Chairman, founder and Director of his own research organisation David Lewis is able to ensure that all his presentations are based on original research findings and extensive unpublished data, together with cutting-edge technology, which helps his audiences understand the latest management thinking and scientific discoveries.
The Mind of the New Consumer
New Consumers are aspirational, unpredictable and growing more influential with each year that passes. As an ever increasing number of their basic their needs are met, they have expanding amounts of disposable income to spend on luxury goods and personal services that offer a strong "feel good factor". Quality and value are taken as givens and they constantly shop around for the best possible services and added-on extras. With lifestyles dominated by high expectations, a demand for instant gratification and a passion for novelty, their span of both time and attention are shorter than at any time in the history of marketing. David explains what anyone in the business of retailing, selling or marketing needs to know about these ‘new consumers’; how to cater for their needs, win their approval and ensure their continuing loyalty.
How the Consumers Brain Makes Up the Consumers Mind
New technology enables researchers to eavesdrop on the mind of consumers as they watch TV commercials in their own home, glance at a roadside advertisement, window show, study a new car design, listen to an advertisement on radio, sniff a perfume or savour the aroma of freshly brewed coffee. In this interactive presentation David both describes and demonstrates the ways in which the latest mind reading technology provide insights into the consumers subconscious decision making processes and explains how these findings reveal the truth about what the consumers mind is telling the consumers brain.
Brain Sell Inside the Neuromarketing Revolution
Hey big spender, so refined, wouldn't you like to know what’s going on in my mind? challenged Shirley MacClaine in the musical Sweet Charity. Today, developments in neuroscience and brain imaging are increasingly revealing not only to know what is going on in the consumers mind but how to turn such knowledge to commercial advantage. In this lively, interactive and visually exciting presentation, David takes his audience on a journey of exploration into the amazing world of brain science to explain precisely what Neuromarketing is and how it is helping an increasing number of farsighted companies communicate with their customers more effectively and persuasively than ever before.
Subliminal Advertising - Fact or Fiction?
Ideal for marketing, advertising or sales conferences, Dr David Lewis explores the truth about subliminal messages. Advertisement shown too briefly for the conscious brain to notice. It is now over half a century since James Vicary caused an uproar with his claims that move audiences had bought more popcorn and Coke after he had flashed sub-liminal messages onto the screen. Vicary's claims were a hoax but in this lively, interactive, presentation Dr David describes modern research demonstrating that subliminal messages really do effect consumer behaviour.