Baby Boomers, Generation X… Generation Y… Generation Z… for the first time in history, all four generations can be found working together in companies and organisations around the world. Dr Paul Redmond’s research and keynote talks are at the forefront of what this means for managers, recruiters, HR specialists and individuals.
Dr Paul Redmond is the Director of Student Experience and Enhancement at the University of Liverpool and one of the UK’s leading experts on the graduate employment market. During his career he has worked at a number of leading universities and has been responsible for guiding the careers of thousands of students and graduates. He has presented at numerous conferences and events around the world.
In addition to writing regularly for national newspapers and other publications, he is a frequent guest on both radio and TV, appearing on numerous BBC and independent news and current affairs programmes. Since 2014, Paul has produced a regular, and highly popular, diary column for the UK’s Association of Graduate Recruiters magazine.
Paul’s research into ‘Generation Y’ (aka ‘Millennials’) and their impact on organisations has garnered him praise and respect from a range of national and international organisations, for which he provides consultancy.
Paul’s media work includes numerous BBC and independent news programmes and bulletins. In 2011 he collaborated with the BBC and Tiger Aspect in the making of ‘Who gets the best jobs?’ a groundbreaking series of documentaries on the impact of social class on the graduate job market. Paul’s work on the rise of the ‘Helicopter Parent’ had led to appearances on numerous BBC and independent TV programmes, including the Jeremy Vine show.
Paul is the author of several books, including the best-selling ‘The Graduate Jobs Formula’, ‘A Parent’s Guide to Graduate Jobs’, ‘Talking about my Generation’, and ‘Making it Happen – the new world of graduate recruitment’ (co-authored). He has also written and published numerous other reports, studies and research publications.
In 2010, in recognition of his writing and research, Paul was awarded a Fellowship of the Royal Society of Arts.
Baby Boomers - Born in the years following the Second World War, between 1946-1964, when there was a marked increase in the birth rate. Baby boomers had good economic opportunities and were largely optimistic about career development. Generally they have a strong work ethic and are self-assured, independent, competitive and resourceful. They are also team oriented and disciplined.
Generation X - Gen X were born between 1965-1979, representing a generational change from the baby boomers. Sometimes referred to as the “lost” generation, Generation X children are independent, resourceful, and self-sufficient. They value freedom and responsibility in the workplace. Many in this generation display a casual disdain for authority and structured work hours. They dislike being micromanaged and embrace a hands-off management philosophy.
Generation Y - Gen Y, or Millennials, were born between 1980 and 1994. The Generation Y cohort are often referred to as Millennials, or the Internet Generation. They are incredibly sophisticated, technology wise, immune to most traditional marketing and sales pitches. Gen Y members are much more racially and ethnically diverse and more segmented as an audience, aided by the rapid expansion in Cable TV channels, the Internet, e-zines, etc.
Generation Z - Gen Z is the newest generation to be named and were born between 1995 and 2012. Being independent, self confident and autonomous are also some of the key characteristics of generation Z. They do not rely on their parents as much as previous teen generations did. Gen Z representatives have short attention spans and are less focused than their predecessors.