Julian Treasure is a five-time TED speaker and author of the books Sound Business and How to be Heard. Since 2003, he has been exploring and communicating about the power of sound, both for organisations (audio branding) and for each of us as individuals (speaking and listening skills).
Listening is the doorway to understanding; we teach our children how to read and write, but not how to speak and listen. Listening is untaught and usually unpractised. Our amazing human voice is marginalised as we communicate more and more through text, not spoken word.
Julian’s talks on communication skills and sound inspire senior management, marketing and sales people, architects, financial advisors, media owners - especially radio, groups or organisations seeking better communication skills or to improve happiness, effectiveness and well-being.
Julian’s five TED talks have been watched more than 100 million times. His latest, How to Speak So That People Want To Listen, is in the top 10 TED talks of all time. Julian is regularly featured in the world’s media, including TIME Magazine, The Times, The Economist and the BBC.
Julian Treasure’s love of sound stems from his early experience as a musician. He was a drummer for British band The Transmitters, amongst many others, and played on their second Peel Session in 1981. He then spent 30 years working in advertising and publishing. He founded, grew and sold contract magazine publishing agency TPD.
Clients include Goldman Sachs, Shure, Kohler, Million Dollar Round Table (the opening main stage talk to 11,000 people), Adobe, SAP, the Presidents Summit and Johns Hopkins Hospital.
He is author of the books “How to be Heard”, “Sound Business” and “How to Speak So That People Want To Listen”.
Nowadays, Julian splits his time between London and Orkney, where he lives with his fiancee and youngest daughter.