John Peters knows about dealing with uncertainty, change and performing under pressure. He came to the world's attention during the Gulf War in January 1991 when, as a Prisoner of War, the enduring, iconic image of his battered, bruised and disfigured face was paraded around the world on television by Saddam Hussein's brutal regime.
It is his insight and ability to relate this to everyday challenges that keeps him a unique, contemporary speaker that is in constant demand and why so many are eager to hear him speak.
John's dramatic and sometimes harrowing experiences reach deep into our innermost minds, showing us how we can overcome even our worst fears and nightmares. His war was not all as he expected – it became a seven-week ordeal of torture and interrogation testing John Peters to the absolute limit and bringing him close to death.
With over 20 successful years on the public speaking circuit, John Peters has gained an international reputation as an exceptional and versatile speaker with audiences worldwide ranging from 5 to 5500 people including corporates, public sector and charities.
Of note, he was the sole reader representing the British Armed Forces at the National Gulf Memorial Service, in front of Her Majesty, The Queen and presented the Sir James Martin Lecture at the Royal Aeronautical Society in the presence of Prince Philip and followed Mr Nelson Mandela on stage in South Africa.
He has written two best-selling books and the documentary, ‘Tornado Down' was Independent Documentary of the Year and a BAFTA Award Nominee. He has extensive international TV, radio, PR and media experience.
During his RAF career, he flew Tornado GR1 on various squadrons and then, within the MoD, he led programmes on leadership, safety and human error in aviation. Using this experience, on leaving the RAF, he founded a management consultancy providing business critical development, consulting and coaching - through a leadership lens.
John now has over a decade's experience in business consulting developing senior business leaders with a particular focus on leadership, resilience, uncertainty, motivation, strategy and change. These unique attributes allow John to seamlessly tailor a speech to whatever the client's requirements may be and thereby supply the perfect address for any event. His insights generate actions; these actions inspire performance.
Clients include Capital One, Virgin Media, NDS, Lloyds Bank to name a few. With particular areas of interest being uncertainty, organisational learning, trust and failure, he is currently writing a book on leadership. As the Director of Performance, he designed the Executive MBA at Aston Business School.
He is Fellow of Kingston Business School and Henley Business School and a former Chair of the Association of MBAs. In addition he runs the Leadership Module on the EMBA at the Academy of National Economic in Moscow. He is Patron to the charity, KidsOut, Honorary President of Throckmorton Airshow and a Governor of Worcester Royal Grammar School.