Fraser Doherty

Young entrepreneur. Founder of the SuperJam brand at just 14 years old

Fraser Doherty | NMP Live

Fraser Doherty started his incredible business career at the age of just fourteen. After being taught how to make jam in his Grandmother’s kitchen in Scotland, he came up with a way of making jam 100% from fruit. At sixteen, he presented his brand, SuperJam, to Waitrose and went on to become the youngest ever supplier to a major supermarket.

SuperJam has since grown into a company that has sold many millions of jars through thousands of supermarkets around the world. As well as being a commercial success, the business has invested in successful charitable projects - running hundreds of free tea parties for the elderly in Europe, Korea and Australia and setting up community beehives in the UK and Korea.

Fraser has been commended by the Prime Minister at Downing Street, by HRH Prince Charles and was recently awarded a medal (MBE) “for services to business” by The Queen. He has shared his incredible story at more than 500+ conferences in 27 countries around the world, as well as in his best-selling books SuperBusiness - published in UK, US, Australia, Korea and Japan and The SuperJam Cookbook.

Fraser’s latest ventures include co-founding the beer club Beer52, which has become the UK’s largest independent beer retailer with over 100,000 registered customers, and No. 1 craft beer and spirits magazine Ferment. He has also founded Envelope Coffee, which delivers fresh and ethically sourced roasted coffee to your letterbox.

He regularly lectures Entrepreneurship at universities around the world, including London Met. where he is their youngest ever Visiting Professor.

Speech Topics

Fraser Doherty has shared his incredible story through over 300 speeches, in 17 countries around the world. For multinationals such as Kraft Foods, IBM, Accenture and KPMG, as well as financial institutions including Barclays and RBS.

He has spoken at leading universities such as Columbia in New York, the London School of Economics and Moscow State University. He's been invited to speak at The Scottish Parliament, the Bank of England, the Chartered Institute of Personnel Development and the Institute of Directors. Many of Fraser Doherty’s audiences have been small business owners and budding entrepreneurs – such as at his national tour with Business Link, his speech for at the Hello Etsy conference in Berlin and at the Collegiate Entrepreneur's conference in Chicago.

The fairytale story of SuperJam's rise from selling a few jars out of a plastic bucket door to door to supplying the biggest supermarket chains in the world gives hope to anyone who has a dream of turning their passion into their career.

Branding & Marketing
The SuperJam brand has won countless awards and even been entered into the National Museum of Scotland as an Iconic Scottish Brand. Fraser shares the lessons he has learned about building a brand that millions of consumers love.

Corporate Social Responsibility
Insipred by Fraser's heroes - Anta Roddick of The Body Shop and Ben & Jerry, SuperJam invests some of its profits in running hundreds of free tea parties for older people around the world.

Fraser has spoken about Social Media at the British Library, Packaging Design at Howest University in Belgium, FMCG Marketing at the `Food Industry Council' conference in Vancouver and to over 2,000 schoolchildren at Disneyland.

Fraser Doherty has delivered motivational speeches at various university and college graduation ceremonies and provided a `live case study' for MBA students in Ireland as well as new recruits at the consultancy firm Accenture.


The day went very well, and this was to a large extent because of Fraser. His talks were spot on in terms of content, values imparted, humour and length. I always hear when people are not impressed but very rarely when they are; apart from this year when even the most challenging parent made a point of saying he was impressed! Please pass on my thanks and appreciation to Fraser. I know of one child who has spent the last day making jam with his granny!

Mrs J Robinson – Castle Court School

One of the best speakers we've ever had. Inspirational, humorous; one of the leading speakers in the UK!

Liz Cameron, Scottish Chambers of Commerce

Fraser Doherty has taken a product that's old-fashioned and completely reinvented it; giving it a young and up-to-date image.

Michael Simpson-Jones, Waitrose Supermarkets

Engaging, straight-talking, witty, Fraser Doherty tells the story of SuperJam's incredible success with confidence and style. I would recommend him to fellow conference organisers.

Jim Riley, Tutor2u

Fraser Doherty entertained the audience with a clear and thoughtful talk and handled over 30 minutes of questions with aplomb!

Eton College.

Fraser Doherty is a compelling speaker and an exciting entrepreneur!


Fraser convinced us we have the opportunity to turn something 'ordinary' into something 'extraordinary'. The reaction was amazing. Outstanding.


Fraser is an exciting young entrepreneur with an amazing story.

Duncan Bannatyne – BBC `Dragons' Den

Books and DVDs

Clients often ask about purchasing books for giveaways and delegate packs. Below you’ll find a selection of products by Fraser Doherty. Click the images to view on Amazon's website. For bulk orders, please speak with your Booking Agent.

To book Fraser Doherty, please submit an online enquiry, send us an email or speak with one of our friendly booking agents on +44 (0)1372 361 004.

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Fraser Doherty | NMP Live
Fraser Doherty

Young entrepreneur. Founder of the SuperJam brand at just 14 years old

I was very pleased with the service I received from NMP Live, the agent was very helpful and professional. I will definitely look to NMP Live in the future.
Nicole Hardaker, EAIE Conference Programme Coordinator
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