Faith Popcorn, recognised as America's, if not the world's, foremost Trend expert has been hailed as 'the trend oracle' by The New York Times and the 'Nostradamus of Marketing' by Fortune. She is a trusted advisor to the Fortune 500 and businesses around the world.
Corporate CEOs to start-up entrepreneurs consult Faith Popcorn to gain insight into the future for their industry, their products and their lives. Ms. Popcorn removes the mystery from business, making companies who apply her Trend-based methodology leaders, not followers, of the future.
Faith Popcorn is a visionary. She correctly predicted the demand for 'foodaceuticals', a word she coined in 1990 to capture the benefits-added craze seen in supermarket products today (the Being Alive Trend), and four-wheel drives (Fantasy Adventure), as well as the spiritual tenor of the millennium (Anchoring). She was the first to anticipate the explosive growth in home delivery, home businesses and home shopping (Cocooning™).
Her hour-long seminar, which focuses on how future Trends are affecting consumer lifestyles and purchasing behavior, has been presented to thousands of audiences across the globe.
Through her future-focused marketing consultancy, Faith Popcorn's BrainReserve, Ms. Popcorn works with clients, applying her insights on cultural and business Trends, to reposition their company or a brand, define areas of new business opportunity and develop new products. Documented as having a 95% accuracy rate, Ms. Popcorn and BrainReserve provide the inspiration and foresight needed to predict evolving future consumer markets.
The author of the mega-bestsellers The Popcorn Report and Clicking, Faith Popcorn made her mark again as America's leading Trend forecaster by predicting the next revolution in American business in EVEolution: The Eight Truths of Marketing to Women. Ms. Popcorn's newest book provides readers with an invaluable, entertaining and profoundly relevant 'word map' of tomorrow. Leaving no aspect of our lives untouched, Dictionary of the Future includes 1,500 new, emerging and just-invented terms in 35 diverse categories, so that readers can see the future taking shape, word-by-word, idea-by-idea.
Heralded for her extraordinary ability to forecast emerging consumer patterns, Faith is frequently interviewed and cited in the media -- from The New York Times to The Today Show to CNN.
Prior to forming Faith Popcorn's BrainReserve, Ms. Popcorn was an award-winning creative director at a New York advertising agency. Faith is a graduate of New York University and New York's High School of Performing Arts.
In her speeches, Ms. Popcorn shares the advice she gives her exclusive Fortune 500 clientele. Providing a blueprint for future business growth, Faith Popcorn has an uncanny ability to 'Braille the Culture' and see what products and processes will motivate consumers in the coming decade, delivering corporate road maps to profits in the future. Her presentations are interactive, guaranteed to challenge the beliefs, jump-start creativity and improve the business and personal decision-making process of virtually any audience.
Ms. Popcorn resides in New York City.