Dynamo has redefined the shape of modern magic for the millennial generation.
He is the world’s most talked about magician and his no frills, street style magic, has become a global phenomenon. He's turned the world of magic on it's head, amazing people across the planet from the streets of Harlem to the Cannes Film Festival.
He has helped redefine the genre, inspiring countless young magicians with his blend of visual magic, card dexterity and ability to astound the most sceptical of audiences.
Since it's inception in 2011, Dynamo’s hit TV series Dynamo: Magician Impossible became a huge international hit, enthralling over 250 million viewers across 193 territories. The show was awarded TV Show of the Year at the 2013 Virgin Media Awards as well as Best Entertainment Programme at the 2013 Broadcast Awards and gained a hat-trick of BAFTA nominations, with three subsequent nominations for Best Entertainment Show.
Meanwhile, Dynamo remains the first magician in history to headline world famous arenas such as the O2 in London (3 nights), Manchester’s MEN arena and the Rod Laver arena in Sydney. His critically acclaimed live tour Seeing is Believing erupted from a 10-date run into a 3-year-long behemoth, selling over 750,000+ tickets and filling arenas across the UK, South Africa, Australia & New Zealand.
This, coupled with numerous high profile brand deals (including Fiat and Pepsi) a Sunday Times best selling autobiography and a plethora of merchandise products, have also made him one of the most bankable magicians in the world. Dynamo was included in Forbes list of The World’s Highest-Paid Magicians in both 2016 and 2017, cementing his status as one of the most prolific magicians of all time.
But it’s Dynamo's contribution to magic that is his most compelling achievement to date. A recipient of the 'Magician of The Year' award from the Academy of Magical Arts (often referred to as the 'Oscars of Magic'), he has redefined the shape of modern magic for the millennial generation. Much like David Blaine in the late 90s and David Copperfield in the 1980s.
The autobiographical nature of his shows coupled with incredible close up magic and a Banksy-esque approach to large scale illusion (the big stunts are never pre-publicised) have allowed him to connect with young people and reenergise the genre in a way not seen for a generation.
With over 8.2 million fans across social media and over a billion online views laying testament to this impact, he has quickly secured himself as the most followed magician in the world. He has shared his insights at the Cannes Lions festival, Ad week and alongside Facebook's European VP Nicola Mendelsohn.
It is this impact that has helped Dynamo transcend the world of magic to become a bonafide pop culture icon with giants from the worlds of music, film and sport enthralled by his performances. Brad Pitt made a surprise visit to watch his live show with his kids as did fashion icon Kate Moss and artist Damien Hirst. Will Smith called Dynamo's performance "Absolutely astonishing" and Cristiano Ronaldo and Jay-Z have both hired him to perform at private functions.
But despite his undeniable success and ever expanding trophy cabinet, Dynamo remains a humble student of the magical arts, spending most of his time in isolation, honing the skills and ideas necessary to amaze and enthral his audiences. "I honestly believe people need magic in their lives as it brings a sense of hope and wonder that is often lost in the day to day" he said in a recent interview.