Unconscious bias is a term which has entered the corporate lingua franca in recent years. Many organisations know of the concept, but struggle to convince staff of the need for action or know what they can do about it.
Dr Pete Jones’ daily experience with organisations trying to run a business whilst also trying to be a more diverse and inclusive organisation allows him to use anecdotes from across all industry sectors, and his wide-ranging experience allows him to tailor the keynote speech or workshop to the sector and interests of the audience. Dr Pete candidly talks about his own unconscious biases, how they impact behaviour and what he does to try to mitigate their effect; he does this with humour and a sometimes irreverent glance towards diversity consultants and political correctness.
In his keynote speeches and workshop sessions Dr Pete Jones reviews the evidence for our unconscious (automatic, fast and intuitive) biases driving behaviour, including who we recruit, listen to, buy from, work with, promote and support. He uses pictures and mathematical questions to illustrate the functioning of our brains in processing information.
Strongly research led, Dr Pete reviews the evidence for ‘what works’ in mitigating unconscious bias, and the way we should structure action if we want it to make a lasting difference. Top tips for Personal Leader and Organisational action are outlined. The session often addresses gender and ethnicity but extends to address the effect of unconscious bias around; body weight, physical attractiveness, height, age, accent. Although Dr Pete Jones often has a focus on diversity, his experience in the use of the implicit association test technology allows him to talk about implicit association across fields including health, mental health, offending behaviour and brand image.
Dr Pete is open to the use of technology within the session, allowing the audience to vote on areas of concern for the audience where he then addresses those points, and to collate questions, ideas and actions from the audience. He also offers, for an additional fee, optional pre-conference bias testing of delegates using Implicitly®, with group results integrated to the session materials and personal results delivered immediately afterwards.