Simon Woodroffe OBE

Entrepreneur and founder of Yo! Sushi

Simon Woodroffe OBE photo

Founder, owner and creative driving force behind all things YO!, Simon Woodroffe left school at the age of 16 and spent 30 years in the entertainment business. His production companies in London and Los Angeles designed and staged concerts for most of the 70's and 80's performers from The Moody Blues to Madness and Rod Stewart to George Michael and events such as Live Aid.

YO! Sushi was founded in 1997 by Simon after an acquaintance suggested he open a conveyor belt sushi bar with girls in PVC mini skirts... and so started the world's most famous conveyor belt sushi bars featuring call buttons, robot drinks trolleys, Japanese TV and most recently self heating plates. YO! Sushi opened six restaurants across the globe in 2006, and in 2007 celebrated its tenth birthday year by launching 6 UK and 10 International sites. Simon still owns 22% of YO! Sushi and a royalty stream in perpetuity and is building the YO! brand through YO! Company.

YO! Company is the wholly owned holding company of Simon Woodroffe that works with others to develop and seed finance YO! ideas and new YO! brands. YO! Co owns equity stakes and collects royalties from its endeavours. Simon believes that the holy grail of retail today is to constantly and never endingly innovate in order to deliver high luxury without the high cost.

2006 OBE for services to the Hospitality Industry
2005 Winner Innovative Concept in Hotel Lodging for YOTEL
2004 Winner Hospitality Environment for YOTEL
2001 Retail Interiors Awards Most Outstanding Retail Experience for Edinburgh
2001 Theme Best Marketing Award
2000 Group Restaurateur of the Year
1999 Emerging Entrepreneur of the Year

Simon is in great demand as a speaker at corporate events talking about entrepreneurship, customer service, creativity and innovation. He avoids business cliché and speaks candidly from his own experiences with success and failure and audiences describe him as "an extraordinary, ordinary guy''.


Click below to watch video footage of Simon Woodroffe OBE. To enquire further about Simon Woodroffe OBE for corporate and private bookings, please click here or call us on +44 (0)1372 361 004.


Considering booking Simon Woodroffe OBE for your event? You may find the following client testimonials and comments helpful. To enquire further about Simon Woodroffe OBE for corporate and private bookings, click here or call us on +44 (0)1372 361 004.

"96% of respondents were 'dazzled' or 'delighted' by Simon Woodroffe's performance."

Marketing Director, Morison Stoneham

"Simon was on excellent form and very effectively opened up key issues for the participants.”

Senior Fellow in Organisational Change, Manchester Business School

"A most honest and human presentation from a person of great maturity ... Passionate and refreshing."

Managing Director, Enterprise Masterclass

"Simon had us thinking of real situations where we can now do things differently."

Schering Plough

Books and DVDs

Below you'll find products by Simon Woodroffe OBE which may be available for purchase. Click the image to view on Amazon’s website. Clients often like to purchase books and other merchandise as autographed give-aways at events where Simon Woodroffe OBE is appearing. For bulk purchases, please speak with the Booking Agent handling your event.

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Simon Woodroffe OBE

Entrepreneur and founder of Yo! Sushi

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