Richard West

Held senior commercial roles within F1 teams, McLaren, Arrows and Williams

Richard West | NMP Live

Richard West's extensive business experience comes from his background in International motorsport and Formula 1 Motor Racing over a twenty five year period, during which time he raised in excess of $165m USD in sponsorship revenues.

He held senior commercial positions with famous marquees such as McLaren, Arrows and Williams in Formula 1TM, Jaguar in World Sports Car Racing and as the overall Championship Administrator of the British Touring Car Championship.

Working with those teams and with Drivers such as Michael Schumacher, The late Ayrton Senna, Alain Prost, Niki Lauda, Keke Rosberg, Damon Hill, Jacques Villeneuve, and David Coulthard, Richard has a comprehensive understanding of exactly what is required to galvanise business teams and to ensure clear lines of leadership and communication are maximised in today's highly competitive business world.

His wealth of performance, teamwork and business knowledge comes from his exposure to not only some of the most successful motor racing teams in history, but importantly from the current range of International businesses and organisations with whom he works today.

Richard is a successfully published business author. ‘Performance at the Limit – Business Lessons from Formula 1 Motor Racing' published by Cambridge has been released in four separate editions, in both English and in Japanese.

As a professional international keynote speaker Richard has worked for many of the world's leading companies specialising in the subjects of Teamwork, Leadership and Change. He is also a much sought after event and conference compère and business day facilitator.

In 2007 and 2008, ‘Performance at the Limit' also served as the inspiration for the award winning BBC World eight part TV documentary ‘Formula for Success', which Richard co-presented whilst acting as overall series advisor.

Speech Topics

Motivational Keynote Speaking
As a motivational keynote speaker, Richard West is dynamic, interesting, entertaining and always on message.

Prior to your engagement, Richard will have a briefing call with you to discuss the key messages you are imparting throughout and the ‘take away messages' you wish to achieve from his session. He will also take on board the content of your internal sessions and that of other speakers, allowing him to cross refer to the key messages throughout the conference/event. Something he is frequently thanked for.

Richard frames his work within his personal experiences within Formula 1 Motor Racing and global business and he highlights his materials with specific cross references to real life events, examples from global sporting and business leaders and experiences gained from his publishing and BBC World work.


We would like to thank for you for a great inspirational talk in Istanbul. We heard a lot of positive feedback from everyone and it was very good to tie up the F1 topic and our objectives, so many thanks.

Nadeem Zaman, Eurasia Africa Group Sparkling Marketing Director, Coca Cola Africa and Middle East

Richard West's impact on our managers was profound and thoroughly reinforced all of the key messages we wanted to get across. Thank you for listening to us and for shaping your presentations to complement what you heard. A great way to work and hugely collaborative. You walk the talk. Brilliant!!

Andy Woolgar, Vice President, Group Projects and Operations, Subsea7

Many thanks for coming to speak at our event. Not only did you nail the messages, but you also entertained, informed and rejuvenated a tired audience to the point where I must have spent 90% of my evening talking about both you and F1 with my colleagues! I am sure you'll be glad to hear the feedback was universally positive. Ordinarily I'd like to offer some constructive criticism, but I did not hear a word of anything other than praise all night.

Ed Hoyland, IBM UK, Maintenance and Technical Support (MTS)

Richard as ever, you are the consummate professional and I could not fault you. You bring so much professionalism, charisma and style to the conference, so thank you.

Jack Sharkey , Chairman of The Catering Equipment Distributors Association

Thank you for all of your inputs to the event. Sincere thanks must go to you for rising to such a challenge with such little lead time. Your facilitating was a huge part of the overall success of the event.

Claire Ward, Mirage Events

To book Richard West, please submit an online enquiry, send us an email or speak with one of our friendly booking agents on +44 (0)1372 361 004.

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Richard West | NMP Live
Richard West

Held senior commercial roles within F1 teams, McLaren, Arrows and Williams

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Bookings and enquiries
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