Dave Alred is widely regarded as the world's leading kicking coach. Specialising in ‘performing under pressure', Dave was recently inaugurated into the UK Coaching Hall of Fame for his contribution to the success of the England Rugby World Cup winning squad, awarded the Mussabini Medal for outstanding success on the world stage and was honoured with an MBE in the 2004 New Years Honours List.
Dave Alred has been employed by England since 1998. During this time his brief not only included work with Jonny Wilkinson and the squads leading kickers but also the players' mental preparation. Dave has a wealth of knowledge to impart on performance under pressure, both in the sporting arena but also its application in the corporate world.
Dave Alred spent an average of seven hours in Test weeks specifically working with England's kickers and believes that "when the bullets start flying it's useful to have someone alongside you who can prompt you". He famously told Jonny Wilkinson to "Forget the posts - let's aim for something else. Imagine there's a woman sitting in that seat, 20 rows behind her name was Doris”. The rest, as they say, is history.
Lately he has been called to work with premiere soccer players as well as being used up by the FA to coach on the Advanced Goal Keepers coaching award for Professional players. He also worked with Armagh and Dublin County Gaelic Football. His own playing career included professional Rugby League, American football - Minnesota Vikings, as well as Rugby Union at Bristol and Bath.
A genuine pioneer in performance psychology, Dave Alred MBE is uncompromising and unequivocal in his pursuit of continual improvement, revolutionising the performance abilities of sports & business people alike. Over thirty years of hard won experience has helped Dave create world beaters.