Rasmus Ankersen

Former footballer and expert on performance development

Rasmus Ankersen photo

Rasmus Ankersen is a bestselling author, entrepreneur and speaker on performance development and a trusted advisor to businesses and athletes around the world.

Rasmus is also the Chairman of FC Midtjylland, the current champions of the Danish Football League, and holds the position of Co-Director of Football at the English club Brentford FC. Both are known as some of Europe's most innovative football clubs, especially recognised for their use of big data to drive decision making.

With his book The Gold Mine Effect Rasmus has taken another step into the secrets of high performance, becoming the only expert on the subject who has literally lived and trained with the best athletes on the planet. The Gold Mine Effect is now published in more than 40 countries.

Over the past few years, Rasmus has been hired to share his research on high performance cultures by global brands like LEGO, Google, Boston Consulting Group, IKEA, Google, Rotman Business School, Nasdaq, Ernst & Young and many more.

Speech Topics

Rasmus Ankersen is a highly professional and engaging keynote speaker. His topics include:

The Gold Mine Effect:
Why are 137 of the worlds 500 best female golfers from South Korea? How did one athletic club in Kingston, Jamaica, succeed to produce most of the world's best sprinters? What is the reason that the world's best marathon runners grew up in the same village in Ethiopia? What is the secret behind Brazil’s mass production of soccer super stars? How has one village with 500 inhabitants in Sweden managed to produced the best skiers in history?

For six intense months, Rasmus Ankersen travelled the world and literally trained and lived with the world's best athletes and their coaches in these six gold mines of talent. In his speach Rasmus presents surprising conclusions on how any business, organisation or team can learn to dramatically improve their ability to identify, grow and motivate talent by understanding the secrets of the gold mines.

Hunger in Paradise:
"From a competition perspective, the iPhone is nothing but a niche product" The famous words belong to Nokia's CEO Olli-Pekka Kallasvuo when he on the 17th April 2008, barely a year after the iPhone’s release, was asked if he saw iPhone as a commercial threat.

Kallasvuo's answer came to stand as a monument to the arrogance that sent Nokia into a free fall towards the abyss. In six years Nokia’s smartphone market share dropped from 50% to 3%. The same people who made Nokia so successful also turned it into a gigantic failure.

There is no doubt that at the heart of success lies the reason for failure. While we talk a lot about how to achieve success, we talk way too little about the consequences of success. About the complacency, arrogance and the fear of losing it all again, which often follow as a shadow of success. Success produces complacency. It happens to individuals, companies and nations. But how do you stay humble when the company cashes in record profits, and how do you provide people with the feeling that they are standing on a burning platform when there are no flames in sight? Or put it in another way: How do you create hunger in paradise?

The BIG DATA revolution:
A couple of years ago Harvard Business Review published an article with the title: “The sexiest job of the 21st Century is a data scientist.”

The article captured the big data revolution and how analytics is now providing us with insights we could only have dreamed of 15 years ago.

Rasmus Ankersen is the Chairman of FC Midtjylland and the Co-Director of Brentford FC: two football clubs driving the big data revolution in sports.

Based on intelligent use of big data the clubs have produced spectacular results, which have made the international press name them “the Moneyball projects of football”.

In his speech Rasmus will explain:
- How data can override cognitive biases
- Why data without context is meaningless
- How to choose the right metric
- Why you should start with the questions, not with the data


Click below to watch video footage of Rasmus Ankersen. To enquire further about Rasmus Ankersen for corporate and private bookings, please click here or call us on +44 (0)1372 361 004.


Considering booking Rasmus Ankersen for your event? You may find the following client testimonials and comments helpful. To enquire further about Rasmus Ankersen for corporate and private bookings, click here or call us on +44 (0)1372 361 004.

From Rasmus Ankersen you don't just get theories, you get concrete tools working in the real wold. He is the ultimate coach.

Casper Stylsvig, Global Sponsorship Director - Manchester United.

Rasmus Ankersen got the best speaker evaluations seen in Management Events' ten year history. He received the highest score possibe (5 points) from all delegates!

Peter Rosenkilde, Country Manager - Management Events.

Rasmus delivered the best presentation ever in a partner and directors' meeting.

Håvard S. Abrahamsen, CEO/Territory Senior Partner - PwC.

Using Rasmus Ankersen as an observer of my team and my own leadership of it has given me a lot of new and different perspectives. I will deeply recommend Rasmus to anybody who wish to improve their performance.

Morten Albek, Group Senior Vice PresidentRas.

Rasmus Ankersen is a truly fascinating man with a real insight into high performance both for individuals and teams. Rasmus is not just about theory. His lessons are rooted in real hard field research.

Sir Clive Woodward, Rugby World Cup Coach.

Rasmus digs deep with insight and experience, capturing knowledge that is easily shared and hopefully applied, foolish if it's not!

Ben Roberts, Global Talent Director, Saatchi & Saatchi.

Rasmus Ankersen is a brilliant speaker and we've had rave feedback!

Karen Boswell, Managing Director - East Coast Rail.

Rasmus Ankersen delivered an engaging keynote at our recent global symposium. With attendees from over 20 countries, his message resonated and provided interesting perspectives on improving performance. Engaging, high-energy and entertaining, he was the right fit for our group which included top producing sales people and leadership teams with diverse backgrounds.

Paul Boomsma, President, Luxury Portfolio International

Books and DVDs

Below you'll find products by Rasmus Ankersen which may be available for purchase. Click the image to view on Amazon’s website. Clients often like to purchase books and other merchandise as autographed give-aways at events where Rasmus Ankersen is appearing. For bulk purchases, please speak with the Booking Agent handling your event.

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Rasmus Ankersen

Former footballer and expert on performance development

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