Ken Segall offers a number of keynote speeches. The idea is simple: once your organisation understands how simplicity has guided Apple’s success, there’s no limit to how far you can go. Ken delivers this understanding with a mix of Apple insights and interesting stories about working with Steve Jobs.
Simplicity is the most powerful force in business. To most people, it’s obvious why Apple has become a global phenomenon: it makes amazing things amazingly simple. What’s less obvious is the reason why Apple is so good at it.
Thanks to Steve Jobs’ obsession, simplicity is the guideline for everything it does: innovating, organising, selling and communicating. The principles of simplicity can be embraced by anyone, and can be used to achieve extraordinary success.
Creating ads for Steve Jobs was exciting, intense, scary, empowering and fun. Most important, it was a learning experience. Ken witnessed firsthand how the love of simplicity can create better products, fanatic customers, and more fulfilled employees.
In this talk, Ken shines a light on the elements of simplicity that have driven the success of Apple and other companies, enabling them to outthink their competitors.
Ken has plenty of fascinating behind-the-scenes stories to share, all of which support his thesis: Simplicity is the most powerful force in business—and it’s something that any person or company can put to work today.
Inside Apple Advertising
Apple has long been the gold standard for advertising creativity, quality and effectiveness. That’s because Steve Jobs was as uncompromising in his ads as he was in his products.
Here, Ken will focus on some of Apple’s more famous advertising moments, taking the audience behind the scenes to understand the sometimes-crazy road from concept to air.
Ken shares stories about strategies, creative development and product. If great marketing is your quest, it helps to hear how some great campaigns were born.
Working the Steve Jobs Way
Steve was as advertised—difficult and sometimes brutal—but he was also one of the most effective business leaders in history.
It was a mix of talent and personality that allowed him to lead Apple from the brink of extinction to unimaginable success.
In this talk, Ken takes a closer look at Steve’s management style, illuminating principles that anyone can adopt to motivate employees, make better products and streamline complicated companies.
Branding the Steve Jobs Way
Steve Jobs believed that Apple’s most important asset was its brand.
He demanded that every product, every ad and every decision serve to enhance the brand. He knew that this was the key to attracting customers and keeping them loyal.
This talk focuses on how to build an amazing brand, Steve Jobs-style—how to focus, align the workforce, shun complexity and create a brand that only becomes more profitable over time.
My Right Foot
This is Ken’s most personal speech. It’s about finding a new way to succeed after suffering a spirit-crushing failure. For Ken, it was having to abandon his dream of becoming a successful drummer. He blames the failure on his right foot (long story), but he also credits this soul-sucking experience as the catalyst to finding a career that kindled an even greater passion inside.
Steve Jobs once said you can’t connect the dots looking forward, you can only connect them looking back. The secret is being more fluid and adventurous about your future path, and learning to trust your “career DNA”—the fusion of your skills, dreams and passions.
That’s why Ken developed this presentation. It’s about turning weakness into strength, turning failure into success, turning chance into opportunity and maximising your chances of becoming who you want to be. Even if you have no idea what that is.