Ken Segall is an advertising executive and the man who put the 'i' in iPad. He worked side-by-side with Steve Jobs for 12 years as Creative Director for Apple's advertising agency and was instrumental in seeing Apple grow from near bankruptcy to become the world's most valuable company.
To Steve Jobs, ‘simplicity' wasn't just a design principle. It was a religion and a weapon. The obsession with simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near-death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organised, how it designs products, and how it connects with customers. It's by crushing the forces of complexity that the company remains on its stellar trajectory.
As Creative Director, Ken Segall played a key role in Apple's resurrection, helping to create such critical ad-campaigns as 'Think Different' which re-launched the brand in the 1990s and he came up with the 'i' - first attached to the iMac - before becoming synonymous with Apple's other key products, most notably and profitably the iPhone and iPad. As an advertising executive by trade, Ken previously worked as a global creative director at Dell, IBM, Intel, and BMW before joining Apple just after Steve Job's second spell in charge of the company.
Keynote business presentations by Ken Segall are as creative and inspired as the speaker himself. Travelling from the USA, Ken is sought-after across the globe for his witty yet clear, succinct and concise speeches where he reveals the key elements of simplicity that have driven Apple's success - which you can, and will, use to improve your own organisation. Ken also recounts his life at Apple, working with Steve Jobs and challenges everyone to think in the most simplistic terms on all aspects of business.
Ken Segall is also a regular media commentator on Apple's business and creativity, and the author of Insanely Simple: The Obsession That Drives Apple's Success.