Jonathan MacDonald

Jonathan MacDonald is one of the world's most in-demand and internationally renowned strategic change-makers.

From being involved in the earliest days of cryptographic tech in the 90's that later became the Web3/Blockchain world decades later, he most recently founded SELF, the private, adaptive AI. SELF is part of ENTIRETY OS and ENTIRETY CHAIN (the Layer-1 blockchain). During the formation of these concepts he invented Proof-of-AI, a new and patent-pending blockchain consensus mechanism.

Jonathan is an award-winning, bestselling author and keynote speaker on the topics of change, digital transformation, mindset. With a background in retail, entertainment and strategy, Jonathan has been creating and advising businesses for over three decades.

He was the youngest ever Chairman of the British Music Industries Association. Later, as Commercial Director for Ministry of Sound, Jonathan turned an analogue company into a digital powerhouse, helping to expand the global franchise around the world. He also launched the first-ever Sky TV station specifically for musicians.

He has also advised well-known, blue-chip companies including Google, Microsoft, Apple, P&G, Unilever, Nestle, Lego, Heineken, Sony and IKEA, and is trusted by senior executives around the world to convert his insights on perpetual change into profitable business strategies and personal success.

As a thought-leader, he contributes to numerous publications including Forbes, Google’s Think Insights, and The British Airways Business Life magazine.

Jonathan’s book ‘Powered By Change’ became a Sunday Times Bestseller and won the 2019 Business Book Awards. The book introduces ‘The Windmill Theory’, demonstrating how businesses can be designed for perpetual success.

His latest book, The Rise Of Advanced Thought, is about how to train your thinking to achieve almost anything. To complement this volume of work, Jonathan founded The Academy of Advanced Thought, a training system for the brain that focuses on developing your thought muscle to enable it to be in the best condition it can be.

To fuel his quest for new insights into the human mind, and to create the foundation for The Rise Of Advanced Thought, Jonathan recently received a diploma from the National Research University High School of Economics in Neuroeconomics, an emerging interdisciplinary field looking at how economic decision-making actually happens inside the brain and how it determines a course of action.

Managing Transformation

Is your organisation in need of a major makeover to cope with the disruptions that are sweeping through your sector? Where to start? Is there a fail-safe model? What are the key success factors? And what are the common pitfalls or roadblocks ? What to do when things are not going to plan?

In this speech, Jonathan translates his extensive business transformation and development experience into a tried and tested framework that helps you tackle organisational transformation with growth and success in mind, with a side order of trouble-shooting. Peppered with humorous war-stories and astonishing insights, this speech equips your audience with practical advice as well as an infectious readiness to make things happen.

What Does The Future Hold?

Would you like to be able to gaze into the crystal ball and see what the future holds for you and your company? Are we really going to be visiting the moon during our annual leaves soon? Are robots going to run our lives in due course?

An early adopter of blockchain, an entrepreneur and an investor, Jonathan moonlights as an advisor, and is on first-name terms with senior executives at Google, Apple, Nestle and IKEA, to name but a few. Drawing on the intelligence he has gathered from the business trenches, he provides an up-to-the-minute report on the key trends and thinking that will help shape the world we live in in the not-to-distant future, how they impact your organisation, and what you can do to stay ahead of the curve.

The Change Mindset

Are you frustrated by the lack of urgency in the implementation of change initiatives in your business? Are you baffled by your colleagues’ lack of enthusiasm for the new processes you have installed to improve productivity? Or are you the one who struggles with the winds of change that are constantly coursing through the business landscape these days?

As the saying goes, ‘it’s all in your head.’ In this speech, Jonathan dissects the human resistance to change from a neuro-economical perspective. Did you know that we think around 70,000 thoughts a day, 90% of which are repeated thoughts from before? Jonathan will detail a road map that will enable the most stubborn brains to retrain themselves, to be ready for fresh challenges, and to make top-quality strategic decisions that allow organisations to survive and thrive.

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Clients often ask about purchasing books for giveaways and delegate packs. Below you’ll find a selection of products by Jonathan MacDonald. Click the images to view on Amazon's website. For bulk orders, please speak with your Booking Agent.