Claire Harper is a leading business figure who has unparalleled experience in marketing, change management, branding and enterprise. With the success of some of the UK's leading brands to her name, including Argos, Ocado, Sainsburys and Mamas & Papas, Claire's journey from corporate marketeer to fledgling entrepreneur is inspirational and full of valuable messages gleaned from working at the heart of business and implementing innovation and cultural change in influential and progressive brands.
At the age of 26 she joined the newly-launched Ocado as head of customer acquisition and PR and was soon promoted to head of marketing. At the heart of the proposition from the beginning, when online grocery shopping was clunky and ineffective, Claire led the extraordinarily visionary business into the thrilling, unexplored territory that has now become the way customers across the world shop every day.
In sync with creating the business and watching it grow, Claire's passion and drive elevated her knowledge and experience to the highest level of influencing business, from where she could fight off competition, turn an entire concept on its head and create a whole new customer-centric space in the market.
Four years later she was headhunted to join Sainsbury's CEO Justin King's new leadership team to work her magic on the flagging brand and to make Sainsbury's great again. Forward- thinking, and by now proficient at adapting business plans to reflect the ever-changing future, Claire successfully launched the supermarket giant's multi-channel experience, and consolidated the brand with its customer communications.
With a hunger for new challenges, Claire's move to Yorkshire placed her as the first ever female board director at nursery retailer Mamas & Papas, a strong family business which had moved from wholesale to retail. Tasked with growing the brand in the UK and abroad, Claire had to build and strengthen a positive culture, and to ensure that the business prioritised understanding the customer at the deepest level.
It was at this juncture of her career that Claire and her husband welcomed their first daughter Coco into the family, and Claire faced the challenge of balancing a successful and demanding job with taking care of a newborn. Honest and frank about her decisions, including some mistakes, Claire's endearing interpretation of how women can try to have it all is inspirational and resounding.
When second child India was born in 2011, she proved to be the change catalyst that empowered the entrepreneurial spirit inside Claire to burst forth, in the form of IndiaCoco, a best of British kids' clothing brand. In the face of appealing job offers from major retail businesses, Claire made the brave and determined decision to start her own business. Two years down the line, the business is growing and award winning and is set to become a multi channel market leader.
Her understanding of online retail as well as ‘bricks and mortar' shopping, and the passion that led her to take a new business into a crowded marketplace, by building it on values and customer service, and by selling the highest quality of product, places Claire as one of the UK's most formidable business leaders, who expounds her wisdom and strategies in keynote speeches across the world.
Claire was a fantastic speaker. Her experience and stories is exceptionally inspiring and she truly brought that to her speech. Claire's "down to earth" and "can do" attitude touched so many and we couldn't have been more happy.
Claire Harper provided a well thought-out and engaging seminar during the Outstanding Branding event at the Tower of London in 2015. The speech was delivered with passion and confidence, and in particular, the content was industry and company related, so we couldn't have asked for more. Thank you Claire!
Despite her incredible achievements, Claire's presentation was accessible as well as inspiring; focusing on the core values that she has applied throughout her career; the need for outstanding customer service and the importance of the right people in the success of any business.
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