Ed Newton-Rex is not only an entrepreneur and a musician, but one of the world’s leading experts and speakers on artificial intelligence and creativity. Ed founded Jukedeck, the first tech startup in the field of artificially intelligent music composition, which in 2019 was acquired by ByteDance, the company behind social media giant TikTok.
He ran TikTok’s AI lab in London and is now the Product Director for Europe at TikTok. Ed is well placed to speak about AI and creativity, digital disruption and the dynamic changes across the digital media landscape. Ed is an Associate at the Cambridge Judge Business School, and has written for The Independent and The Spectator.
In 2010 Ed graduated from Cambridge University with a Double-Starred First in Music. As a composer and arranger his music has been published by Boosey & Hawkes and Novello. He has composed music for various choirs, groups and festivals, including the King’s Singers, the Choir of King’s College, Cambridge, and the BBC Radio 3 broadcast from the Edington Festival. Ed has written the music for plays at theatres including the Southwark Playhouse, and arranged music for BBC Radio 1Xtra.
Adding to his talents, Ed learnt to code in order to start Jukedeck and built the company’s first AI technology himself, with investment from Cambridge University. Jukedeck developed patented software that autonomously composed original music on demand, allowing non-musicians to easily create rights-cleared music in seconds.
The technology was used to create more than a million pieces of music, which were used as backing music in online videos, ads, TV and radio shows, podcasts and games. Jukedeck won a number of awards, including a Cannes Innovation Lion.
Previously named one of Business Insider’s 30 most creative people in UK tech, Ed is one of 20:40’s Leaders of the Future, announced at the House of Lords in 2019.