James Poulter

James Poulter is a leading keynote speaker and expert in artificial intelligence, innovation, and digital transformation. As the Head of AI and Innovation at House 337 and former CEO and Founder of voice technology company Vixen Labs, James brings over 15 years of experience in helping organisations navigate technological change.

Previously serving as the Head of Emerging Platforms and Social Media Innovation at The LEGO Group, James has been at the forefront of digital transformation and innovation in major global brands. He pursued new technologies, platforms, and partners to build digital consumer engagement with Lego customers, shoppers and consumers on a global basis.

He devised and developed social features such as Lego Life’s emoji keyboard, custom characters, and moderation system. James also oversaw the launch of Lego’s global partnership with Giphy leading the Lego channel to accrue over 1 Billion GIF views in its first year. He has since gone on to advise various organisations including CV Global, The Church of England, and Bible.ai on AI strategy and implementation.

Prior to joining Lego, James worked for a number of the world’s leading marketing, advertising and public relations firms including Edelman and Ogilvy leading digital marketing, mobile and social campaigns both in EMEA and globally as well as new business efforts for clients such as Diageo, Unilever, Bose, PayPal, HP and Adobe.

James founded Vixen Labs which is one of Europe’s leading strategy consultancy and app development studio for voice assistants and conversational AI. It specialises in voice consultancy and design, assisting brands in leveraging voice-first technology and conversational interfaces for effective communication and promotion.

Away from work James is an advisor to the Church of England’s digital board as well as a number of other charities, entrepreneurs and start-ups.

In October 2025, James’ book “Talking Gods - work, worship and wonder in a world of AI” explores the intersection of technology, faith and society.

“The Robots Are Coming”
- Understanding and implementing the AI Nervous System framework
- Customising Large Language Models (LLMs) to support team functions
- Navigating the ethical considerations of AI deployment
- Leveraging AI to enhance connections with customers and employees


“CTRL - ALT - DEL”
CTRL: GAINING CONTROL
- Developing active listening skills across all levels of the organisation
- Implementing feedback loops to capture insights from employees and customers
- Creating a system for idea capture and evaluation
- Establishing innovation metrics and KPIs to track progress
ALT: CREATING ALTERNATIVES
- Techniques for breaking out of conventional thinking patterns
- Cross-pollination of ideas from different industries and disciplines
- Scenario planning and future-casting exercises
- Embracing diversity and inclusion as catalysts for innovative thinking
DELETE: UNLEARNING AND RENEWAL
- Identifying and challenging outdated assumptions and processes
- Techniques for overcoming resistance to change
- Creating a ‘fail fast, learn quickly’ culture
- Implementing systems for continuous learning and adaptation


“Turn It Off And On Again: Rebooting Your Customer Experience for the AI Age”
- Turning Off: Assessing and Retiring Outdated Approaches
- Reconfiguration: Integrating AI into the CX Stack
- Turning On: Activating Your AI-Powered CX Strategy
- Continuous Improvement: Ensuring Your CX Stays Cutting-Edge


“2026 - Autonomous Connected & Enabled”
In this presentation, James takes you into the not-too-distant future to look at the real impact of new and advancing existing technologies and how they will impact individuals lives in a 24 hour period and what long term benefits they will bring.


Understanding the Innovator’s Mindset: A Guide for Business Leaders
THE INNOVATOR’S DNA:
- Who are the innovators in your organisation?
- Core characteristics of innovators: Creativity, problem-solving, and a desire to challenge the status quo.
- Why they approach rick differently: Seeing the opportunities where others see obstacles.
THE INNOVATOR”S JOURNEY: EXPECTATIONS AND CHALLENGES
- Understanding how innovators think: Ideation, experimentation, and iteration.
- The balancing act of ambition and self-doubt: What leaders need to know about the emotional side on innovation.
- Why innovators often push boundaries - and why that’s a good thing.
LEADERSHIP STRATEGIES FOR SUPPORTING INNOVATORS
- Speaking the innovator’s language: Tips for effective communication and collaboration.
- Providing psychological safety: How to encourage risk-taking without fear of failure.
- Balancing autonomy and structure: Giving innovators the freedom to create while aligning their work with organisational goals.
CREATING AN INNOVATION CULTURE
- Identifying and leveraging innovators in your organisation.
- Fostering a growth mindset across teams.
- Building pathways for ideas to move from concept to execution.


“Masterclass - Executive Chat Mastery”
COURSE OBJECTIVES:
- Understand the capabilities and limitations of ChatGPT
- Learn how to use ChatGPT to enhance and run meetings
- Master techniques for summarising and organising information and data
- Explore how ChatGPT can serve as a personal assistant
- Discover use cases in marketing, PR, content creation, and social media
- Gain confidence in setting up and managing ChatGPT for team success
KEY TAKEAWAYS:
- Practical skills to integrate ChatGPT into Daily Workflows
- Enhanced meeting management and information organisation techniques
- Knowledge of ethical considerations in AI Usage
- Readiness to set up and operate ChatGPT instances for team success

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