Customer Service - Conference Speakers

The art of building strong and loyal relationships between companies, customers and their employees, customer service is integral to sustainable business performance and vital to the long-term health of the economy. However, merely great customer service is no longer socially acceptable. In order to succeed in today's highly competitive marketplace you need to be continually delivering outstanding customer service. Based on simple core values of integrity, honesty and a passion to connect with people, it costs far less to maintain existing customers than it does to create new ones, and most often, outstanding customer service will lead to existing customers spending more. Outstanding customer service at the heart of every business strategy saves money and increases profits.

As a rule, you'll find that customer service-focused organisations are also employee-focused companies, thereby creating a better environment in which to work. No company, organisation or association can train its customer-facing employees to handle every situation, but you can strive to create an environment in which they feel at ease, comfortable and allowed to behave instinctively. Customer service begins at the top; if your senior people don't get it, even the strongest links further down the line can become compromised.

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