Nathalie Nahai
-
Web psychologist and author (co-host of the Guardian’s Tech Weekly podcast)
Nathalie Nahai is a new kind of futurist who delivers scientific as well as theoretical insight regarding why and how we use the internet and other forms of technology. As a web psychologist, Nathalie’s approach is based on empirical evidence drawn from a wealth of disciplines including psychology, human computer interaction, neuroscience, and behavioural economics. Her recent clients include Google, eBay, Harvard Business Review, Unilever, Lund University and others (from cybercrime companies to design agencies), and she has spoken at prestigious conferences across the globe.
With a background in psychology, web design and development and digital strategy, Nathalie coined the term ‘Web Psychology’ in 2011, defining it as ‘The empirical study of how our online environments influence our attitudes and behaviours’. Her first book, Webs of Influence: The Psychology of Online Persuasion was published by Pearson in 2012 and became a business best-seller following its selection as WH Smith’s Book of the Month.
Nathalie’s focus is to help businesses understand how they can use psychology online to design more effective products, platforms and services. She also informs consumers and businesses alike about how technology can be engineered to influence our decisions and behaviours, and how this can be leveraged in an ethical way that benefits both the business and their customers.
When speaking to the consuming public, Nathalie’s work delves into explaining the various ways our decisions are influenced online, and the various ways in which the internet and technology impacts our daily life.
As well as appearing on national TV and radio, Nathalie co-hosts the Guardian’s Tech Weekly podcast and has written for national publications and is a resident columnist at Marketing Week. She is also the founder of Humanise the Web, a conference that explores both how the internet influences our behaviours, and how businesses can harness persuasive technologies for good. She lives in London and is currently writing her second book.
Nathalie Nahai’s keynote topics include:
The Psychology of Online Persuasion
Discover the psychology behind successful online businesses, and learn how to use these principles to create more persuasive marketing campaigns, websites and content.
Content Marketing & Strategy
Learn how to use psychological trigger words, behavioural science principles and persuasive storytelling frameworks to design more emotionally engaging content and marketing campaigns.
Conversion Rate Optimisation
Learn how to employ specific online persuasion techniques on your website and in your marketing campaigns to engage the brain’s primal, emotional and rational systems and increase conversions.
Sex, Technology and Relationships
Learn the wonderful and wicked ways in which dating apps, teledildonics and pornography are influencing our relationships, sex lives and identity.
Internet Addiction, Tech & Well-Being
We’ll explore how everyday tech is hijacking our autonomy, our attention and productivity, and the way we make decisions - and learn about the hacks we can use to defend ourselves.
Tech & Ethical Product Development
Learn how to use web psychology principles in a successful and ethical way that not only ensures greater profitability, but also strengthens customer trust, customer loyalty and your business’ reputation.
Culturability and International Marketing
Discover the powerful psychological factors that differentiate one culture from another, and learn how to leverage underlying motivations to increase online engagement and profit across multiple territories.
Thank you for your remarkable presentation and for playing such a significant role on our events in TLV earlier this month. We knew from the start that with you it should be a hit, and we were right: our guests had nothing but amazing things to say about you, everyone asked to get your presentation, and without a doubt your insightful session was valuable to the success of the event.
Nathalie Nahai is quite simply the face, the voice and the writer that's bringing practical psychology to the worlds of business, and specifically marketing with an information, energetic and engaging style. She cuts through academic tomes and complex jargon with a presenting style that brings the topic to life. Nathalie is an energetic, entertaining and incredibly knowledgable speaker who makes complex psychology and neuroscience principles easy to understand and apply for business professionals.
Nathalie has a deep expertise and understanding of what motivates web users and how interactive design can enhance (rather than detract) from one's online experience. She also has a delightful and engaging style that allows her to connect with large audiences and keep them arrested throughout her presentation… It's a rare skill indeed. I'd be thrilled to have Nathalie headline another Harvard Business Review event.
Nathalie's insights into the influence of online behaviour and how that should inform a brand's authenticity, originality, and overall marketing approach were incredible; immensely practical for all companies, from small business to enterprise.
Nathalie Nahai is an extremely knowledgeable and impeccable speaker. She'll provide your audience with insightful information that they can then apply to their websites. Nathalie knows how to keep attendees engaged and hungry for more. Additionally, from a conference organizer's point-of-view, she's a breeze to work with.
Nathalie is an absolute gem of a speaker. Her charm and wit are a delightfully naughty compliment to her expertise.
Anyone listening to her speak can become a better version of their marketing self, using the psychology of persuasion to delight and empower their customers in an ethical way.
Nathalie covers a broad area within Digital Marketing and Online Customer Engagement, and it was great with her special touch around the psychological factors that she also covers in her book
We incorporated Nathalie's book in our conference and all the marketing around it, and that turned out to be a fantastic idea. The interest around Nathalie and her book “Webs of Influence: The Psychology of Online Persuasion” was simply amazing. We can recommend Nathalie at any time and we are now planning to invite Nathalie for our other events around the world.
Nathalie was one of the best rated speakers at our conference. She is passionate, engaging and has great knowledge to share.
Clients often ask about purchasing books for giveaways and delegate packs. Below you’ll find a selection of products by Nathalie Nahai. Click the images to view on Amazon's website. For bulk orders, please speak with your Booking Agent.
How to book Nathalie Nahai for your event
To book Nathalie Nahai, please submit an online enquiry to booking.agent@nmp.co.uk or contact one of our booking agents on +44 (0)20 3822 0003.
Internationally respected trend-spotter and futurologist
Technologist and Futurist
Former Director of Brand, Marketing and Culture - London 2012 Olympic Games
Editor-at-large of Wired magazine
BBC Click technology presenter, broadcaster and live host
Global expert on breakthrough leadership, innovation and organisational change
